FitStream
The Pilates Studio in Hadley, MA is the largest and longest running Pilates studio in Western Massachusetts. A women-owned small business, they have provided in-person Pilates instruction and teacher training in their Hadley location since purchasing the business in 2011. In March of 2020, they quickly pivoted their business model to include live streaming classes to their existing client base, believing at the time that it was a short-term measure for survival. A year later in a changed world, clients are coming back to the studio but the online instruction and membership is here to stay - giving them the capability of reaching and serving far more people than ever before.